Outthink, Outnimble, Outrun

At Rassak (like everywhere else), Dylan makes a habit of defying definition. Art directors told him to art direct. Copywriters told him to copywrite. Planners told him to plan. Coders told him to code. So he does. These days he spends most of his time directing the Rassak Creative Network to produce great work for our clients and developing new soon-to-be-launched products and services.

• UCLA, Miami Ad School grad
• Second of 4 kids
• Newlywed
• Originally from New Jersey.
• Also lived in: Abu Dhabi, San Francisco, Los Angeles, San Diego, Washington D.C., Minneapolis and London, U.K.

Barak thinks (a lot) about how to make companies shine through high density clutter. He's worked for 20 years in different areas of media and marketing giving him a multi-disciplinary view. He has a (sometimes very useful) MBA from University of California, Davis and Erasmus University in the Netherlands. He is working in/from Europe until summer 2009.

• Helped launch Wink enhanced broadcasting on NBC and other networks
• Founded INBOXTV, the pioneering digital entertainment firm
• Writes frequently (everythingcommunicat.es, MediaPost...); Speaks (NAB, Digital Hollywood, SDForum...); Quoted (NYT, WSJ, Variety, Wired, Business 2.0, iMedia ...)

Richard has more than 20 years experience managing finance for large and small companies. He keeps the back office organized and helps Rassak grow.

Richard walks his dog Jordi every day in San Francisco's McLaren Park and estimates that, over the past several years, they have walked the equivalent of a trip from San Francisco to New York and back again. They're now heading out east once more.

By the way, if you're in need of a fight-choreographer for a film or play, contact Richard. He wrote the book on this art form.

Ben is the one with the Hat. It's one of the many hats he wears at Rassak as the Associate Creative Director.

Before Rassak, Ben was at XM Radio, where he worked in both production and programming for the electronic music cluster in addition to producing and hosting his own music show 5 days a week.

Ben is always intrigued in learning new things. He likes to talk a lot, so you might find him sharing his frequent moments of genius with strangers or, more likely, in his Facebook or Twitter status.

He also oversees the 4 Legged Motivation Machine, Beanie (the dog).

Kristie is an experienced marketing executive with a career spanning both large companies (e.g. Clorox, Safeway) and digital upstarts (e.g. AdKnowledge). In her role as account manager at Rassak, Kristie's "Type A" personality and Taurean nature serve both her team and her clients well. Planner, organizer and traffic controller, Kristie pushes projects through the creative process and sprinkles the pixie dust that brings the magic to life.

Lorraine is a seasoned digital media pro across consumer and business to business. Her campaign experience includes Shutterfly, Disney, Ask, PGP and Matchmaker. A bit more about her:

• UC Berkeley grad
• 3 Kids
• Has a hobby registering URLs
• Favorite Vacation: New York City and Cape Cod

Or Bernon as it says on her tag, but everyone refers to her as just Beanie. She holds down the fort and makes sure the no evil doer get into the lair of Rassak. She also reminds us that while work is important we must sometimes take a break and get some exercise.

On a side note, she has more Facebook friends than many people we know...