Are You Maximizing Your Digital Presence?

Are You Maximizing Your Digital Presence?

At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Creativity.org, the website we designed and built for San Francisco's Children's Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Now that the first two easter eggs we built for Worldreader.org's site have been found, we can show them both.
Rassak Creates Creativity.org for San Francisco Children's Creativity Museum

Rassak Creates Creativity.org for San Francisco Children’s Creativity Museum

We just finished a web and mobile website for what used to be called Zeum -- the supercool kids museum in San Francisco. They're now the Children's Creativity Museum and secured the fantastic web address of creativity.org.
Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.
Rassak Founder at TED Global

Rassak Founder at TED Global

Rassak Founder Barak Kassar giving a short talk at TED Global in Oxford in summer 2010.Photo Credit: James Duncan Davidson / TED
iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

From iMedia: "Rassak's primary focus is keeping brands like software maker BigFix and Slide in conversations with real people. Sometimes that means ... asking a simple question: How will people use this product?"
Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix
New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

We’re not sure if this is appropriate New York Times lingo, but wooohooooooo! Here’s the link.
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Rassak Creates Micro Documentary For Gilead Sciences' Developing World Access Program

Rassak Creates Micro Documentary For Gilead Sciences’ Developing World Access Program

Clifford Samuel, Vice President Access Operations and Emerging Markets for Gilead Sciences, and his team asked Rassak to create a micro documentary about a pilot program his team sponsored in Ethiopia and Uganda. The video is designed to help raise awareness for the program in private settings such as conferences and meetings.
Rassak Develops Messaging Strategy and Designs New Website for Matterport

Rassak Develops Messaging Strategy and Designs New Website for Matterport

Here’s the website we created in parallel with a messaging strategy for Y Combinator graduate Matterport. Big thanks to Rassak Creative Net members Aaron Adiego, Kathryn Warren and Marissa Mossberg.
Rassak Creates Website for Medical Billing Cloud Company CirraGroup

Rassak Creates Website for Medical Billing Cloud Company CirraGroup

  We just launched a new website for CirraGroup who offer an innovative (think information crowdsourcing among professionals) and powerful solution for addressing the largest cause of bankruptcy in the US: medical debt. We helped shape the company story and then tell it in a compelling, simple way online. We had already been engaged by Cirra...
Very, Very Clever Use of Facebook To Help People Understand Alzheimers

Very, Very Clever Use of Facebook To Help People Understand Alzheimers

There really is nothing to say about this video about an ad campaign other than "wow" — it's an amazingly clever use of social media.
South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute

South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute

I really like this recent video produced by Woolworths (not the defunct US retailer but the South African one sometimes called Woolies). According to the date on the video, it was shot two days after Mandela died—so this was well planned well in advance. This video could easily have come off as a crass...
Content is Queen:  Keep it Brief

Content is Queen: Keep it Brief

In my years of reporting for public radio, I think one of the biggest things I learned is you can say a lot in very little time. A lot.
Rassak Creates Array of Powerful Advertising and Branding Solutions for Heroku at Dreamforce 13

Rassak Creates Array of Powerful Advertising and Branding Solutions for Heroku at Dreamforce 13

Rassak helped create a powerful array of advertising and branding solutions for Heroku at last week's Dreamforce 13 conference held in San Francisco. Heroku is a Y-Combinator graduate acquired by Salesforce two years ago.
Once Upon a Time .... What's Your Story?

Once Upon a Time …. What’s Your Story?

In some cases, creating a story is relatively easy. In others, it's confusing and complicated. I remember one of the first feature stories I worked on when I was an intern in public radio. I pitched an idea...the effect of video games on kids, i think... and the editor said to go...
Two Great Videos... The Less Popular One Is Likely More Effective

Two Great Videos… The Less Popular One Is Likely More Effective

They're both great videos. And if the Thai one doesn't make you cry or at least give you goosebumps..... well, I'll just say it's clearly moved a lot of people. Just look at the 14 million view count.
Intel's Clever Little (Very Little) Video Series and Content Marketing Defined

Intel’s Clever Little (Very Little) Video Series and Content Marketing Defined

You hear a lot of talk these days about "Content Marketing." Content used to mean the stuff in a magazine or on TV or the radio that was not an ad. It was the content or stories that caused people to tune in or subscribe so that the magazine or TV network could then sell...
Lessons from a Video About an ATM that Knows Your Sex

Lessons from a Video About an ATM that Knows Your Sex

There are three useful lessons from this classic video about an ATM that knows your gender: 1) Humor works... even for serious matters 2) Accessibility matters 3) Don't just give people something to think about, give them something to do
YouTube Tuesday Plus: The Possibly Perfect Product Video

YouTube Tuesday Plus: The Possibly Perfect Product Video

I just love this video. I also happen to love this app and use it for email on my phone—about 100 times a day (ugh!). The video does a great job seamlessly combining a short story (of a woman taking hike in nature) and sharing product features and benefits. And they do it in a very...
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