Are You Maximizing Your Digital Presence?

Are You Maximizing Your Digital Presence?

At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Creativity.org, the website we designed and built for San Francisco's Children's Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Now that the first two easter eggs we built for Worldreader.org's site have been found, we can show them both.
Rassak Creates Creativity.org for San Francisco Children's Creativity Museum

Rassak Creates Creativity.org for San Francisco Children’s Creativity Museum

We just finished a web and mobile website for what used to be called Zeum -- the supercool kids museum in San Francisco. They're now the Children's Creativity Museum and secured the fantastic web address of creativity.org.
Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.
Rassak Founder at TED Global

Rassak Founder at TED Global

Rassak Founder Barak Kassar giving a short talk at TED Global in Oxford in summer 2010.Photo Credit: James Duncan Davidson / TED
iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

From iMedia: "Rassak's primary focus is keeping brands like software maker BigFix and Slide in conversations with real people. Sometimes that means ... asking a simple question: How will people use this product?"
Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix
New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

We’re not sure if this is appropriate New York Times lingo, but wooohooooooo! Here’s the link.
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Humor, Shock, Awe. Two Videos Designed to Change Thinking

Humor, Shock, Awe. Two Videos Designed to Change Thinking

Ninety percent of the time I write about videos for products or services. No random cat videos here! Occasionally I will include videos designed to sell an idea. And today I want to share two with you.
Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

The book trailer as a marketing medium is likely here to stay despite that fact that not everybody is a fan. I really liked this one for Taking Flight: From War Orphan to Star Ballerina published by Random House Kids. It’s a simple video—just the two authors talking. It’s very moving.
American Airlines' Web Video Near Miss ... Did the Web Designers and the Web Developers Not Communicate?

American Airlines’ Web Video Near Miss … Did the Web Designers and the Web Developers Not Communicate?

What happened next was the a perfect example of when web design and web development break apart —it feels like one team handed the work off to another and stopped talking at that point. What started out as a beautiful, simple, integrated experience turned into the following. Yep, after experiencing it for myself I...
"That's Less Than What I Tip The Guy Who Tips People For Me"

“That’s Less Than What I Tip The Guy Who Tips People For Me”

It's late on Monday night and until a minute ago (actually two minutes and 10 seconds ago) I had nothing for you. But then I went on Twitter and searched for "awesome product video" ... and (after enduring a few very non-awesome videos that were still described as awesome) this bit of fantasticness from General...
Mile High Mentoring: YouTube Tuesday

Mile High Mentoring: YouTube Tuesday

Delta Innovation Class from Delta Airlines and LinkedIn , is a very very cool idea. What a smart way for both companies to borrow some "innovation brand" mojo from some innovative events such as TED, TechCrunch Disrupt and The James Beard Awards—and from the innovators who attend them. The website for it is very well...
A Very Cool Dad: YouTube Tuesday

A Very Cool Dad: YouTube Tuesday

Here's a challenge. Close your tab with Google in it so you can't do any cheating/searching. Now try to describe one ad — any ad— you have seen from Lowe's or Home Depot. Can you? I can't. OK. Now watch this. Odds are you'll remember it —and if you lived in one of the markets served...
YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

So much for you today. A dancing president, a fantasy football mockumentary, two heartstring-pulling corporate videos from Thailand, a sweet (as in nice, not tech-bro "sweeeeeeet dude") video from Facbook, an example of journalism worth modeling for corporate content — and much more.
YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

Three videos for you today. Enjoy. Or Cringe. Depending. We've got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.
YouTube Tuesday: Happy Third of July

YouTube Tuesday: Happy Third of July

Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler... but, sadly, their digital distribution is, shall we say, a bit "pants."
YouTube Tuesday: @USAir to CLT Edition

YouTube Tuesday: @USAir to CLT Edition

As I write this I'm on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir's infamous Twitter porn-faux-pas all began last week. Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read...
Rassak Creates Micro Documentary For Gilead Sciences' Developing World Access Program

Rassak Creates Micro Documentary For Gilead Sciences’ Developing World Access Program

Clifford Samuel, Vice President Access Operations and Emerging Markets for Gilead Sciences, and his team asked Rassak to create a micro documentary about a pilot program his team sponsored in Ethiopia and Uganda. The video is designed to help raise awareness for the program in private settings such as conferences and meetings.
Rassak Develops Messaging Strategy and Designs New Website for Matterport

Rassak Develops Messaging Strategy and Designs New Website for Matterport

Here’s the website we created in parallel with a messaging strategy for Y Combinator graduate Matterport. Big thanks to Rassak Creative Net members Aaron Adiego, Kathryn Warren and Marissa Mossberg.
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