Are You Maximizing Your Digital Presence?

Are You Maximizing Your Digital Presence?

At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Creativity.org, the website we designed and built for San Francisco's Children's Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Now that the first two easter eggs we built for Worldreader.org's site have been found, we can show them both.
Rassak Creates Creativity.org for San Francisco Children's Creativity Museum

Rassak Creates Creativity.org for San Francisco Children’s Creativity Museum

We just finished a web and mobile website for what used to be called Zeum -- the supercool kids museum in San Francisco. They're now the Children's Creativity Museum and secured the fantastic web address of creativity.org.
Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.
Rassak Founder at TED Global

Rassak Founder at TED Global

Rassak Founder Barak Kassar giving a short talk at TED Global in Oxford in summer 2010.Photo Credit: James Duncan Davidson / TED
iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

From iMedia: "Rassak's primary focus is keeping brands like software maker BigFix and Slide in conversations with real people. Sometimes that means ... asking a simple question: How will people use this product?"
Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix
New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

We’re not sure if this is appropriate New York Times lingo, but wooohooooooo! Here’s the link.
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The Coolest Way to Show a House Ever

The Coolest Way to Show a House Ever

If Kristin and I ever put our house on the market, I'll be calling these guys instead of the home-stagers. This fantastic video from Dutch bank ABN-AMRO is part of a larger, clever campaign in which home-sellers can register to win to have their house advertised by the bank in big ways.
This Video of the @SmartRoost Battery Is Simple Outside, Smart Inside

This Video of the @SmartRoost Battery Is Simple Outside, Smart Inside

I'm sure when YouTube Tuesday reader David Risher sent me this week's video he wasn't thinking about it for the blog. He was thinking about the night he was awakened in our guest room by the high-pitched screams of a dying smoke alarm. This is one of those videos that is so devoid of artifice—so...
Rassak Boosts Brand of Medical Device Maker With New Website

Rassak Boosts Brand of Medical Device Maker With New Website

Rassak has just shipped a new website for medical device maker Lazarus Effect. Working with Lazarus' senior management—as well as our sometimes collaborator (and the always awesome!) Sharon Lake —our job was to understand the strategic communications goals of the company and translate those into a refreshed brand and website.
Two YouTube Videos Ruined By a TV Advertising Mentality

Two YouTube Videos Ruined By a TV Advertising Mentality

This week I look at two YouTube videos that suffer from TV advertising thinking. They both have the potential to be very moving, very real. But they are too perfect. One is from Dewar's, the whisky brand. The other is from Microsoft for it's new Band wearable technology.
Humor, Shock, Awe. Two Videos Designed to Change Thinking

Humor, Shock, Awe. Two Videos Designed to Change Thinking

Ninety percent of the time I write about videos for products or services. No random cat videos here! Occasionally I will include videos designed to sell an idea. And today I want to share two with you.
Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

The book trailer as a marketing medium is likely here to stay despite that fact that not everybody is a fan. I really liked this one for Taking Flight: From War Orphan to Star Ballerina published by Random House Kids. It’s a simple video—just the two authors talking. It’s very moving.
American Airlines' Web Video Near Miss ... Did the Web Designers and the Web Developers Not Communicate?

American Airlines’ Web Video Near Miss … Did the Web Designers and the Web Developers Not Communicate?

What happened next was the a perfect example of when web design and web development break apart —it feels like one team handed the work off to another and stopped talking at that point. What started out as a beautiful, simple, integrated experience turned into the following. Yep, after experiencing it for myself I...
"That's Less Than What I Tip The Guy Who Tips People For Me"

“That’s Less Than What I Tip The Guy Who Tips People For Me”

It's late on Monday night and until a minute ago (actually two minutes and 10 seconds ago) I had nothing for you. But then I went on Twitter and searched for "awesome product video" ... and (after enduring a few very non-awesome videos that were still described as awesome) this bit of fantasticness from General...
Mile High Mentoring: YouTube Tuesday

Mile High Mentoring: YouTube Tuesday

Delta Innovation Class from Delta Airlines and LinkedIn , is a very very cool idea. What a smart way for both companies to borrow some "innovation brand" mojo from some innovative events such as TED, TechCrunch Disrupt and The James Beard Awards—and from the innovators who attend them. The website for it is very well...
A Very Cool Dad: YouTube Tuesday

A Very Cool Dad: YouTube Tuesday

Here's a challenge. Close your tab with Google in it so you can't do any cheating/searching. Now try to describe one ad — any ad— you have seen from Lowe's or Home Depot. Can you? I can't. OK. Now watch this. Odds are you'll remember it —and if you lived in one of the markets served...
YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

So much for you today. A dancing president, a fantasy football mockumentary, two heartstring-pulling corporate videos from Thailand, a sweet (as in nice, not tech-bro "sweeeeeeet dude") video from Facbook, an example of journalism worth modeling for corporate content — and much more.
YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

Three videos for you today. Enjoy. Or Cringe. Depending. We've got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.
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