Rassak Experience

Are You Maximizing Your Digital Presence?

by teamrassak on Jun 3, 2011 • No Comments

Each year Rassak gets intimately involved with a handful of big and small organizations to help them get the most out of digital media and technology to build their brands and create a vibrant community of supporters around them.

Work

Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

by teamrassak on Jun 2, 2011 • No Comments

Now that the first two easter eggs we built for Worldreader.org's site have been found, we can show them both.

News + Events / Work

Rassak To Design and Build New Zeum Website

by teamrassak on Jun 2, 2011 • No Comments

Zeum -- the superfantastic kids creativity museum in San Francisco is about to become the Children's Creativity Museum. And we're thrilled to have been selected to redesign and rebuilt the site. We'll write more as we get closer to launch.

News + Events

Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

by teamrassak on Dec 3, 2010 • No Comments

A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.

News + Events

Rassak Founder at TED Global

by teamrassak on Jul 12, 2010 • No Comments

Rassak Founder Barak Kassar giving a short talk at TED Global in Oxford in summer 2010.Photo Credit: James Duncan Davidson / TED

News + Events

iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

by teamrassak on May 23, 2009 • No Comments

From iMedia: "Rassak's primary focus is keeping brands like software maker BigFix and Slide in conversations with real people. Sometimes that means ... asking a simple question: How will people use this product?"

Work

Hell Yeah! Rassak’s Hellboy Banners and Landing Page for BigFix, Universal and Konami

by teamrassak on Jul 22, 2008 • No Comments

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix

News + Events

New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

by teamrassak on Aug 24, 2007 • No Comments

We’re not sure if this is appropriate New York Times lingo, but wooohooooooo! Here’s the link.

Latest entries

Observation

Protected: An Interesting Branding Conversation with a Venture Capitalist … The Power of Simple Stories … Limited Jargon … And Images

by barakkassar on Dec 5, 2011 • Enter your password to view comments.

There is no excerpt because this is a protected post.

Observation

Smart Social Media Begins at Home — The Power of Friends and Asking for Help

by barakkassar on Sep 23, 2011 • 1 Comment

With their permission, I am going to share two highly effective emails sent out by two Rassak clients. These weren't mass-emails, mind you. They were just the opposite -- sent just to a relative handful of close people. The first came from Matt Trifiro, SVP Marketing at Assistly. Assislty makes an awesome SaaS customer...

Observation

The Worst Search Engine Strategy Ever? SEO What?

by barakkassar on Sep 9, 2011 • No Comments

Scooting to the train today made me think about the name of this place on Valencia Street in San Francisco. They make pizza, so the name is a sort of geeky pun. It's called Pi Bar and here's their website. As I scooted past I thought (in a not so sort-of geeky way) how...

Observation

“Tappers and Listeners” … An Excerpt From One Of My Favorite Communications Books and a Story I Tell Clients Often

by barakkassar on Aug 15, 2011 • No Comments

Have you read Made to Stick, Why Some Ideas Survive and Others Die by Chip and Dan Heath? It’s a few years old now… but if you do any sort of communicating (and who doesn’t!?!?!) and you haven’t, read it — read it! The book is packed with great things .. and has one of...

Observation

You Don’t Have To Be Rich To Rule My World

by barakkassar on Aug 10, 2011 • No Comments

Proving once again that you don’t need a monster marketing budget to catch peoples’ eye .. this flyer from a band (that isn’t even fully formed yet) got me to notice yesterday. Creativity and attitude can go a long way — without money. Nice targeted distribution too: in local music stores.

Observation

Are Real-Time Web-Like Analytics Invading “Real” (AKA Physical) World?

by barakkassar on Aug 7, 2011 • No Comments

It’s a common debate at protests and other large gatherings of people — how many people are there? The organizers tend to inflate the number. The opponents tend to deflate it. The cops, supposedly, give a real estimate. But what if the cops are the opposition? A new technology promises to provide real-time web-like analytics...

Work

Lights, Camera, Assistly: Rassak Produces Awesome Videos for Awesome Company

by teamrassak on Jul 29, 2011 • No Comments

Rassak customer Assistly — makers of very cool online tool for managing customer service — just launched a radical new pricing structure, new features and, and, … well, in many ways they basically relaunched their entire company. It’s been fun and interesting to be there with them as strategic counsel in the planning stages. Weve...

Observation

Today’s Google Doodle is Totally Awesome

by barakkassar on Jun 9, 2011 • No Comments

The title of this post used to be: “Today’s Google Doodle is Totally Awesome, But It Does Show A Weakness”. Not too long after I wrote this, Google launched Google + and the second half of the titile and the second half of the post seemed suddenly very off. So… new title (above) and edits...

Observation

“No Thanks, I Can’t Read” …. Another From the Dialog Box Collection

by barakkassar on May 21, 2011 • No Comments

We collect website dialog boxes here at Rassak (well screenshots of them, of course) because they are a great place for a company to express it’s personality. Most company’s keep their dialog boxes rather dry. We don’t copy and share those. Here’s one we saw today at comedy video website Funny or Die. Isn’t their...

News + Events / Work

Rassak To Help Fidelis Design Social Educational Service For Ex Servicemembers

by barakkassar on Apr 25, 2011 • No Comments

Congratulations to former US Marine and Harvard MBA Gunnar Counselman on raising his first round of funding from Accel Partners, and Novak Biddle. Fidelis is developing a powerful educational and career platform for people transitioning from the military. And the product will be offered to other niche groups over time. Check out yesterday’s great Techcrunch story...

News + Events / Work

Easter Egg Hunt at Worldreader.org Website

by barakkassar on Apr 24, 2011 • 1 Comment

Rassak recently built a cool feature for our client worldreader.org — a couple of “easter eggs” or hidden parts of their website. The idea came from Worldreader’s Zev Lowe and David Risher. Worldreader’s most generous individual supporters— those who have given or pledged $100,000 or more to help Worldreader bring “books for all” closer to...

Customers / News + Events / Work

Rassak Provides Brand Positioning and Messaging Guidance to Assistly

by teamrassak on Apr 14, 2011 • No Comments

Rassak is proud to announce that we’re now providing brand positioning and messaging guidance to Assistly.com — the customer service (they justifiably called it “Customer Wow”) solution used by Twitter, 37 Signals, Vimeo, DirecTV and many more! Check ‘em out.

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