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When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix.

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix. After they approached BigFix, BigFix asked us to help conceive of ways to integrate the brands (BigFix was already doing some killer Hellboy-like print ads with Rick Bennett (of Oracle ad fame) so this was not a huge challenge). We also created a strong series of display banners ads (one is above) that led to our landing page (below). We also helped design the contest itself.

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