Posts tagged "advertising"
YouTube Tuesday: Grey Poupon's Decidedly Undesperate Facebook Page; Toyota Tundra; and a West Wing Coup

YouTube Tuesday: Grey Poupon’s Decidedly Undesperate Facebook Page; Toyota Tundra; and a West Wing Coup

YouTube Tuesday took a break last week for the Jewish New Year (happy new year if that’s your thing, BTW). We’re back this week with three killer product/service videos and the usual accompanying mini marketing/communications/branding critiques. 1. Grey Poupon. Many Apply. Few Cut the Mustard This is wickedly brilliant. If you remember the funny ads like...
Bionic

Bionic

I wish I could remember the term from my first-year undegrad writing course… it had something to do with using aspects of human creations to describe nature.. something to do with the irony of that. I only remember the example the TA used.. “the forest leaves smelled of Vicks cough drops”.. I thought of that...
Twittervertising... An Idea

Twittervertising… An Idea

The basic uses for Twitter seem pretty set right now.  I’m thinking about wilder uses. E.g. here’s a mock of a site (or desktop or mobile app) that a brand could build/distribute. Here the interface takes on the look and feel of the brand in question while accessing standard Twitter content–or perhaps autofilling a hashtag...
Seeking a New Kind of Genius ... Mashing Up the "Ultimate Insider" and the "Ultimate Outsider"

Seeking a New Kind of Genius … Mashing Up the “Ultimate Insider” and the “Ultimate Outsider”

A couple of weeks ago I attended one of the most interesting conferences on media (media writ large, not the narrow ad-agency definition) that I have attended in some time. I have written a bit about it since (just poke around the blog).. but I wanted to devote a week of blogging to it now...
How Facebook Ads Could Really Click

How Facebook Ads Could Really Click

Please note… this was written in 2008. It is still (even perhaps more) relevant today. The facts are out of date (note the pre-Timeline mockups and early “engagement ads”) but the core idea remains solid. Facebook is doing it half right. Facebook should make building a compelling social media platform based on the unique and...

Bud Light Offers Up a Nice Viral. Cheers

Viral marketing is a hits business… like the movie business, the venture capital business, or possibly most businesses. You have to try things. There are no guarantees. When it works, it is a beautiful thing, you end up with a many people engaged in your brand. You pay for the creative work and webhosting (if...
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