Creative Directing and Walking at the Same Time
I was not feeling a piece of work grab me the other day while working with a designer on a project. The work looked sharp -- but there wasn't one main element that called out to me... one thing that just popped off "the page" and made me want to dive in. It was all...
Why Our Ads Do Well — A Peek Inside the Rassak Process
We're about to wrap a banner ad project for a client. I'm really happy with the work and am looking forward to showing you soon. Meanwhile, here's a peek into an aspect of the Rassak creative process-- it's one reason I believe the banner ads we produce tend to have far higher click-through...
Smart Social Media Begins at Home — The Power of Friends and Asking for Help
With their permission, I am going to share two highly effective emails sent out by two Rassak clients. These weren't mass-emails, mind you. They were just the opposite -- sent just to a relative handful of close people.
The first came from Matt Trifiro, SVP Marketing at Assistly. Assislty makes an awesome SaaS customer...
The Worst Search Engine Strategy Ever? SEO What?
Scooting to the train today made me think about the name of this place on Valencia Street in San Francisco. They make pizza, so the name is a sort of geeky pun. It's called Pi Bar and here's their website. As I scooted past I thought (in a not so sort-of geeky way) how...
“Tappers and Listeners” … An Excerpt From One Of My Favorite Communications Books and a Story I Tell Clients Often
Have you read Made to Stick, Why Some Ideas Survive and Others Die by Chip and Dan Heath? It’s a few years old now… but if you do any sort of communicating (and who doesn’t!?!?!) and you haven’t, read it — read it! The book is packed with great things .. and has one of...
You Don’t Have To Be Rich To Rule My World
Proving once again that you don’t need a monster marketing budget to catch peoples’ eye .. this flyer from a band (that isn’t even fully formed yet) got me to notice yesterday. Creativity and attitude can go a long way — without money. Nice targeted distribution too: in local music stores.
Are Real-Time Web-Like Analytics Invading “Real” (AKA Physical) World?
It’s a common debate at protests and other large gatherings of people — how many people are there? The organizers tend to inflate the number. The opponents tend to deflate it. The cops, supposedly, give a real estimate. But what if the cops are the opposition? A new technology promises to provide real-time web-like analytics...
Today’s Google Doodle is Totally Awesome
The title of this post used to be: “Today’s Google Doodle is Totally Awesome, But It Does Show A Weakness”. Not too long after I wrote this, Google launched Google + and the second half of the titile and the second half of the post seemed suddenly very off. So… new title (above) and edits...
“No Thanks, I Can’t Read” …. Another From the Dialog Box Collection
We collect website dialog boxes here at Rassak (well screenshots of them, of course) because they are a great place for a company to express it’s personality. Most company’s keep their dialog boxes rather dry. We don’t copy and share those. Here’s one we saw today at comedy video website Funny or Die. Isn’t their...
Now Here’s a Way to Engage Viewers!
Play these videos full screen (click the little square made out of four arrows on the bottom right of each video) and follow the instructions (actually … it’s just one instruction). One word for these videos: “:-)”
Can We Interest You In a Demo From Big Brother?
Here’s a splash screen on the home page of a website we came across during some research today. Perhaps they’re being ironic .. but really?!?
Tic Tac CAPTCHA
CAPTCHAs — those horrible things that ask you to prove you are human on the web by treating you very much unlike a human — are so prevalent that it’s nice to see an alternative pop up every once in a while. Like this tic-tac-toe option that appears during the free trial sign up process at online...
