Nice! Rassak-Designed Creativity.org Is Official Webby Honoree
Nice! Creativity.org, the website we designed and built for San Francisco's Children's Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Finally …. After Six Years She Says “Yes”
After trying to recruit her for more than six years, my wife Kristin Wiederholt has finally!!!!!! agreed to join with me in the great Rassak adventure. We're going to try it for a few months and if all goes well (as it seems to be going so far) we'll likely come up with a...
That Really Is His Name
Whenever I used to write about Dylan Thomas here at Rassak I’d always write “Dylan Thomas, that really is his name.” It somehow never got old for me — even after roughly five years of doing it. Well.. sadly I have to stop.
Rassak To Help Fidelis Design Social Educational Service For Ex Servicemembers
Congratulations to former US Marine and Harvard MBA Gunnar Counselman on raising his first round of funding from Accel Partners, and Novak Biddle. Fidelis is developing a powerful educational and career platform for people transitioning from the military. And the product will be offered to other niche groups over time. Check out yesterday’s great Techcrunch story...
Easter Egg Hunt at Worldreader.org Website
Rassak recently built a cool feature for our client worldreader.org — a couple of “easter eggs” or hidden parts of their website. The idea came from Worldreader’s Zev Lowe and David Risher. Worldreader’s most generous individual supporters— those who have given or pledged $100,000 or more to help Worldreader bring “books for all” closer to...
Rassak Provides Brand Positioning and Messaging Guidance to Assistly
Rassak is proud to announce that we’re now providing brand positioning and messaging guidance to Assistly.com — the customer service (they justifiably called it “Customer Wow”) solution used by Twitter, 37 Signals, Vimeo, DirecTV and many more! Check ‘em out.
Congrats! Rassak Finance Director Richard Lane Nominated For San Francisco Theater Critics Award
Rassak’s super awesome part-time Finance Director Richard Lane has another passion besides numbers: he choreographs combat scenes for the stage. And one of his fights is nominated for an award tonight at the San Francisco Bay Area Theatre Critics Circle Awards. Richard is nominated for his fight scenes in the Marin Shakespeare Company’s Antony and Cleopatra. Good luck tonight...
15 Extemporaneous Minutes On Digital Media Literacy
This video was just put out on TEDx channel on YouTube. It’s Rassak founder Barak Kassar speaking extemporaneously on the subject of digital media literacy in the age of social media. He covers three media eras — “pre-media”, “mass media”, and “social media” and says it’s time to let kids develop online street smarts. This...
Rassak Client Worldreader.org Kicks off iRead Trial in Ghana
A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.
Just Launched: Non-Profit Gift Giving E-Commerce and E-Card Engine for Worldreader.org
Just this morning we pushed live a nice addition to the Worldreader.org website — a gift-giving e-commerce and e-card engine. Why not use it this holiday season — it’s a great way to give something meaningful to people in your lives who already have so much. Give the gift of reading to kid who have...
Yesterday’s B2B (Business to Business) Magazine”Netmarketing” Breakfast in San Francisco
Just like sometimes I’d like to replace all meetings with walks, I’d sometimes like to replace all conferences with quick breakfasts. Like the one I went to yesterday in SF — put on by B2B Magazine. There were just four speakers and each had about 10 minutes to talk. Nice. Mark Wilson, VP Corporate Marketing...
Talking Digital Community Organizing with Ad Agency Planners
Planningness 2010 … Barak Kassar, Rassak ExperienceMark Lewis is a very cool and interesting guy. He’s originally Belgian — though he sounds very British. He’s been in the San Francisco Bay area for many years now. He is Group Director for Brand Strategy at the San Francisco ad agency Venables Bell and Partners. (Check out...
