Are You Maximizing Your Digital Presence?

Are You Maximizing Your Digital Presence?

At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Rassak-Designed Creativity.org Is Official Webby Honoree

Nice! Creativity.org, the website we designed and built for San Francisco's Children's Creativity Museum, has been named an Official Honoree for the 16th Annual Webby Awards.
Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Rassak Builds Easter Eggs of Thanks Into Worldreader.org Site

Now that the first two easter eggs we built for Worldreader.org's site have been found, we can show them both.
Rassak Creates Creativity.org for San Francisco Children's Creativity Museum

Rassak Creates Creativity.org for San Francisco Children’s Creativity Museum

We just finished a web and mobile website for what used to be called Zeum -- the supercool kids museum in San Francisco. They're now the Children's Creativity Museum and secured the fantastic web address of creativity.org.
Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

Rassak Client Worldreader.org Kicks off iRead Trial in Ghana

A few minutes ago Worldreader’s Elizabeth Wood posted this image on Facebook. The image (and caption highlighting the fact that Ghanaian kids books on the Kindle) kinda says it ALL!! Check out the image and caption at Worldreader.org’s Facebook page and “like” them to stay updated.
Rassak Founder at TED Global

Rassak Founder at TED Global

Rassak Founder Barak Kassar giving a short talk at TED Global in Oxford in summer 2010.Photo Credit: James Duncan Davidson / TED
iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

iMedia Names Rassak One of “10 Hot Creative Agencies to Watch”

From iMedia: "Rassak's primary focus is keeping brands like software maker BigFix and Slide in conversations with real people. Sometimes that means ... asking a simple question: How will people use this product?"
Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

Hell Yeah! Ad, Web Design and Social Content Teams at Rassak Create Hellboy Banners and Landing Page for BigFix, Universal and Konami

When the producers and marketers of Hellboy II looked at their demographic targeting, they realized there was a strong crossover with their audience and that of Rassak client BigFix
New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

New York Times’ Ad Columnist Stuart Elliott Writes Up Rassak Campaign

We’re not sure if this is appropriate New York Times lingo, but wooohooooooo! Here’s the link.
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YouTube Tuesday Plus: The Anti-Defamation League

YouTube Tuesday Plus: The Anti-Defamation League

Like many older, established orgs, the Anti-Defamation League has a communication and brand perception problem. The world and attitudes change around them. And they must adapt to remain relevant. This video, released to celebrate their 100th anniversary, does a good job. It's also incredibly inspiring.
YouTube Tuesday Plus: Dove Real Beauty Punks Photoshoppers

YouTube Tuesday Plus: Dove Real Beauty Punks Photoshoppers

I actually got the shivers from this video that captures a new aspect of the famous Dove Real Beauty campaign. I don't know if you will have the same reaction. But it was very moving to me. You know the campaign, right? Where Dove hires models that look like actual people (not stick-figures) ...
Content is Queen: Good Hard vs. Bad Hard

Content is Queen: Good Hard vs. Bad Hard

Yes, making good content is hard. But there is “good hard” and “bad hard.” Good hard is when you know you’re on the right path, you believe in your message, you’re telling an authentic story, and you simply need to put in the time and energy to get all the details right. Bad hard...
YouTube Tuesday: Starbucks' Nonfat YouTube Channel

YouTube Tuesday: Starbucks’ Nonfat YouTube Channel

I'm not exactly sure how I came across a Starbucks YouTube video—but I did. And then I began digging deeper into their 250-video-strong YouTube channel. And I was bored. Their channel gets a lot right, but it gets the most important thing wrong. It's not interesting. And it could be soooooo interesting.
"In the Shower ... Alone"—Laughter and Your Message: Content is Queen

“In the Shower … Alone”—Laughter and Your Message: Content is Queen

This is my my first article/column/piece/post in the Content is Queen series —and it's about another clear memory I have from my early days as a public radio reporter (see my intro post for the first memory about answering the key questions of "so?" and "so what?").
"So?" ... "So What?" .. An Introduction to "Content is Queen."

“So?” … “So What?” .. An Introduction to “Content is Queen.”

This post is part of Rassak’s “Content is Queen” featuring ideas on storytelling and journalism in marketing.
What?!? Dunder Mifflin is Making a Superbowl Ad?

What?!? Dunder Mifflin is Making a Superbowl Ad?

Yes, Dunder Mifflin, the once fictional company in Scranton, Pennsylvania where the US version of The Office television show takes place. Once fictional because NBC (US home of The Office) and Staples actually got together to create a real line of real Dunder Mifflin branded paper. It's apparently selling well and they're expanding to other...
"IE Sucks!" Microsoft Acknowledges Haters, Attempts to Woo Them

“IE Sucks!” Microsoft Acknowledges Haters, Attempts to Woo Them

I am a a fan of this campaign from Microsoft. The idea is that while you might have discounted Microsoft's web browser Internet Explorer in recent years, it's really time to take another look. The center of the campaign is a website called "The Browser You Loved to Hate."
How The UC Video Introducing the (Now Ixnayed) New Logo Failed UC

How The UC Video Introducing the (Now Ixnayed) New Logo Failed UC

When the University of California announced their new logo they did it with quite some fanfare—including this video. It's a beautiful video with paper cutouts and other nice animations. It's soft and human and engaging. BUT... look how it did not aid (but actually hurt) the UC communications cause.
Rassak Creates Professional Development Plenary Video for International Baccalaureate

Rassak Creates Professional Development Plenary Video for International Baccalaureate

The International Baccalaureate Organization (IBO), is an international educational foundation headquartered in Geneva, Switzerland founded in 1968.  IB offers four educational programs for children aged 3–19 and has become increasingly popular — even among public schools — in the US. The IB North America asked Rassak to create a video to show at their many professional...
Rassak Creates Highly Effective Social Media Content for Worldreader.org

Rassak Creates Highly Effective Social Media Content for Worldreader.org

This month Rassak created highly effective social media content to support Worldreader.org's entry in Chase Giving Awards. The content we created was designed to be shared by the Worldreader team across their tremendous community of friends and supporters.
The Thinnest Grocery Stores Ever

The Thinnest Grocery Stores Ever

OK. This video is no great shakes -- it's very matter of fact and doesn't offer up a lot of excitement. But the digital experience it promotes is very clever: super thin "grocery stores" on train platforms.
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