At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
I'm not exactly sure how I came across a Starbucks YouTube video—but I did. And then I began digging deeper into their 250-video-strong YouTube channel. And I was bored. Their channel gets a lot right, but it gets the most important thing wrong. It's not interesting. And it could be soooooo interesting.
This is my my first article/column/piece/post in the Content is Queen series —and it's about another clear memory I have from my early days as a public radio reporter (see my intro post for the first memory about answering the key questions of "so?" and "so what?").
This post is part of Rassak’s “Content is Queen” featuring ideas on storytelling and journalism in marketing.
Yes, Dunder Mifflin, the once fictional company in Scranton, Pennsylvania where the US version of The Office television show takes place. Once fictional because NBC (US home of The Office) and Staples actually got together to create a real line of real Dunder Mifflin branded paper. It's apparently selling well and they're expanding to other...
I am a a fan of this campaign from Microsoft. The idea is that while you might have discounted Microsoft's web browser Internet Explorer in recent years, it's really time to take another look. The center of the campaign is a website called "The Browser You Loved to Hate."
When the University of California announced their new logo they did it with quite some fanfare—including this video. It's a beautiful video with paper cutouts and other nice animations. It's soft and human and engaging. BUT... look how it did not aid (but actually hurt) the UC communications cause.
This month Rassak created highly effective social media content to support Worldreader.org's entry in Chase Giving Awards. The content we created was designed to be shared by the Worldreader team across their tremendous community of friends and supporters.
OK. This video is no great shakes -- it's very matter of fact and doesn't offer up a lot of excitement. But the digital experience it promotes is very clever: super thin "grocery stores" on train platforms.
Union Bank is promoting the fact that customers can have flexibility when they bank with them. They're pitching the idea that "The people who let you design your own bank are letting you design your own commercial." I like the direct link between the idea and the bank's product. It's very clear. Plus it's...
Death and stupidity have always been classic web spreaders. What's rare is when, as in this case, depicting death and stupidity serve a purpose—preventing death and stupidity.
The copywriting team at Rassak has delivered copy for the new Desk.com website. We worked in deep collaboration with senior management at Desk.com—principally SVP Marketing Matt Trifiro (update he has moved from one awesome job to another)—as well as John Ashenden who art directed and built the site. We wrote copy from the homepage down...
Rassak's San Francisco-based web display ad team has created banner ads for Financial Force. Financial Force offers both a powerful cloud-based accounting system as well as a cloud-based professional services automation solution. Professional services automation helps consulting, law, accountancy and other professional services firms manage projects, people and profits. more efficiently.