At Rassak our story is helping you tell yours. We blend old-school storytelling with the advanced technology and distribution. The result: we help brands stand out, build tremendous momentum and create a vibrant community of supporters around them.
YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety
Three videos for you today. Enjoy. Or Cringe. Depending. We've got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.
Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler... but, sadly, their digital distribution is, shall we say, a bit "pants."
As I write this I'm on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir's infamous Twitter porn-faux-pas all began last week. Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read...
Clifford Samuel, Vice President Access Operations and Emerging Markets for Gilead Sciences, and his team asked Rassak to create a micro documentary about a pilot program his team sponsored in Ethiopia and Uganda. The video is designed to help raise awareness for the program in private settings such as conferences and meetings.
Here’s the website we created in parallel with a messaging strategy for Y Combinator graduate Matterport. Big thanks to Rassak Creative Net members Aaron Adiego, Kathryn Warren and Marissa Mossberg.
We just launched a new website for CirraGroup who offer an innovative (think information crowdsourcing among professionals) and powerful solution for addressing the largest cause of bankruptcy in the US: medical debt. We helped shape the company story and then tell it in a compelling, simple way online. We had already been engaged by Cirra...
There really is nothing to say about this video about an ad campaign other than "wow" — it's an amazingly clever use of social media.
South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute
I really like this recent video produced by Woolworths (not the defunct US retailer but the South African one sometimes called Woolies). According to the date on the video, it was shot two days after Mandela died—so this was well planned well in advance. This video could easily have come off as a crass...
In my years of reporting for public radio, I think one of the biggest things I learned is you can say a lot in very little time. A lot.
Rassak helped create a powerful array of advertising and branding solutions for Heroku at last week's Dreamforce 13 conference held in San Francisco. Heroku is a Y-Combinator graduate acquired by Salesforce two years ago.
In some cases, creating a story is relatively easy. In others, it's confusing and complicated. I remember one of the first feature stories I worked on when I was an intern in public radio. I pitched an idea...the effect of video games on kids, i think... and the editor said to go...
They're both great videos. And if the Thai one doesn't make you cry or at least give you goosebumps..... well, I'll just say it's clearly moved a lot of people. Just look at the 14 million view count.