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This Video of the @SmartRoost Battery Is Simple Outside, Smart Inside

This Video of the @SmartRoost Battery Is Simple Outside, Smart Inside

I'm sure when YouTube Tuesday reader David Risher sent me this week's video he wasn't thinking about it for the blog. He was thinking about the night he was awakened in our guest room by the high-pitched screams of a dying smoke alarm. This is one of those videos that is so devoid of artifice—so...
Two YouTube Videos Ruined By a TV Advertising Mentality

Two YouTube Videos Ruined By a TV Advertising Mentality

This week I look at two YouTube videos that suffer from TV advertising thinking. They both have the potential to be very moving, very real. But they are too perfect. One is from Dewar's, the whisky brand. The other is from Microsoft for it's new Band wearable technology.
Humor, Shock, Awe. Two Videos Designed to Change Thinking

Humor, Shock, Awe. Two Videos Designed to Change Thinking

Ninety percent of the time I write about videos for products or services. No random cat videos here! Occasionally I will include videos designed to sell an idea. And today I want to share two with you.
Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

Random House Kids Book Trailer: From War Orphan to Star Ballerina: YouTube Tuesday

The book trailer as a marketing medium is likely here to stay despite that fact that not everybody is a fan. I really liked this one for Taking Flight: From War Orphan to Star Ballerina published by Random House Kids. It’s a simple video—just the two authors talking. It’s very moving.
American Airlines' Web Video Near Miss ... Did the Web Designers and the Web Developers Not Communicate?

American Airlines’ Web Video Near Miss … Did the Web Designers and the Web Developers Not Communicate?

What happened next was the a perfect example of when web design and web development break apart —it feels like one team handed the work off to another and stopped talking at that point. What started out as a beautiful, simple, integrated experience turned into the following. Yep, after experiencing it for myself I...
"That's Less Than What I Tip The Guy Who Tips People For Me"

“That’s Less Than What I Tip The Guy Who Tips People For Me”

It's late on Monday night and until a minute ago (actually two minutes and 10 seconds ago) I had nothing for you. But then I went on Twitter and searched for "awesome product video" ... and (after enduring a few very non-awesome videos that were still described as awesome) this bit of fantasticness from General...
Mile High Mentoring: YouTube Tuesday

Mile High Mentoring: YouTube Tuesday

Delta Innovation Class from Delta Airlines and LinkedIn , is a very very cool idea. What a smart way for both companies to borrow some "innovation brand" mojo from some innovative events such as TED, TechCrunch Disrupt and The James Beard Awards—and from the innovators who attend them. The website for it is very well...
A Very Cool Dad: YouTube Tuesday

A Very Cool Dad: YouTube Tuesday

Here's a challenge. Close your tab with Google in it so you can't do any cheating/searching. Now try to describe one ad — any ad— you have seen from Lowe's or Home Depot. Can you? I can't. OK. Now watch this. Odds are you'll remember it —and if you lived in one of the markets served...
YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

YouTube Tuesday: A Dancing President, A Fantasy Football Mockumentary, Journalism Worth Modeling for Corporate Content — And Much More

So much for you today. A dancing president, a fantasy football mockumentary, two heartstring-pulling corporate videos from Thailand, a sweet (as in nice, not tech-bro "sweeeeeeet dude") video from Facbook, an example of journalism worth modeling for corporate content — and much more.
YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

Three videos for you today. Enjoy. Or Cringe. Depending. We've got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.
YouTube Tuesday: Happy Third of July

YouTube Tuesday: Happy Third of July

Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler... but, sadly, their digital distribution is, shall we say, a bit "pants."
YouTube Tuesday: @USAir to CLT Edition

YouTube Tuesday: @USAir to CLT Edition

As I write this I'm on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir's infamous Twitter porn-faux-pas all began last week. Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read...
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