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YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

YouTube Tuesday: Tone Deaf #PovertyPorn, a Well-Handled Call To Action, and Sex (Toys) Sell Gun Safety

Three videos for you today. Enjoy. Or Cringe. Depending. We've got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.
YouTube Tuesday: Happy Third of July

YouTube Tuesday: Happy Third of July

Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler... but, sadly, their digital distribution is, shall we say, a bit "pants."
YouTube Tuesday: @USAir to CLT Edition

YouTube Tuesday: @USAir to CLT Edition

As I write this I'm on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir's infamous Twitter porn-faux-pas all began last week. Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read...
Very, Very Clever Use of Facebook To Help People Understand Alzheimers

Very, Very Clever Use of Facebook To Help People Understand Alzheimers

There really is nothing to say about this video about an ad campaign other than "wow" — it's an amazingly clever use of social media.
South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute

South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute

I really like this recent video produced by Woolworths (not the defunct US retailer but the South African one sometimes called Woolies). According to the date on the video, it was shot two days after Mandela died—so this was well planned well in advance. This video could easily have come off as a crass...
Content is Queen:  Keep it Brief

Content is Queen: Keep it Brief

In my years of reporting for public radio, I think one of the biggest things I learned is you can say a lot in very little time. A lot.
Once Upon a Time .... What's Your Story?

Once Upon a Time …. What’s Your Story?

In some cases, creating a story is relatively easy. In others, it's confusing and complicated. I remember one of the first feature stories I worked on when I was an intern in public radio. I pitched an idea...the effect of video games on kids, i think... and the editor said to go...
Two Great Videos... The Less Popular One Is Likely More Effective

Two Great Videos… The Less Popular One Is Likely More Effective

They're both great videos. And if the Thai one doesn't make you cry or at least give you goosebumps..... well, I'll just say it's clearly moved a lot of people. Just look at the 14 million view count.
Intel's Clever Little (Very Little) Video Series and Content Marketing Defined

Intel’s Clever Little (Very Little) Video Series and Content Marketing Defined

You hear a lot of talk these days about "Content Marketing." Content used to mean the stuff in a magazine or on TV or the radio that was not an ad. It was the content or stories that caused people to tune in or subscribe so that the magazine or TV network could then sell...
Lessons from a Video About an ATM that Knows Your Sex

Lessons from a Video About an ATM that Knows Your Sex

There are three useful lessons from this classic video about an ATM that knows your gender: 1) Humor works... even for serious matters 2) Accessibility matters 3) Don't just give people something to think about, give them something to do
YouTube Tuesday Plus: The Possibly Perfect Product Video

YouTube Tuesday Plus: The Possibly Perfect Product Video

I just love this video. I also happen to love this app and use it for email on my phone—about 100 times a day (ugh!). The video does a great job seamlessly combining a short story (of a woman taking hike in nature) and sharing product features and benefits. And they do it in a very...
McDonalds Canada Gets Real

McDonalds Canada Gets Real

Peter Kafka of All Things D, The Wall Street Journal's techy  blog, writes about this interesting video from McDonald's Canada. The popular video goes behind the scenes at a burger photoshoot to answer a customer question: how come burgers in ads and burgers in real life are, well, a bit different.
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