Just like sometimes I’d like to replace all meetings with walks, I’d sometimes like to replace all conferences with quick breakfasts. Like the one I went to yesterday in SF — put on by B2B Magazine. There were just four speakers and each had about 10 minutes to talk. Nice.
Mark Wilson, VP Corporate Marketing at Sybase talked about what he calls “brand journalism.” His point: former journalists’ make great storytellers and brands need great storytelling. And his numbers bear his story out. Here’s his prezo.
Heidi Melin is CMO at Polycom. She gave a presentation on how she had to pull off promoting a major company announcement via webcast — with no extra budget and very little time. Check her slides out here.
Justin Fogarty is Online Community Manager at Ariba and gave an overview of their efforts
Petra Neiger is Senior Manager for Social Media Marketing at Cisco. I’ll just embed her presentation as she put it up on Slideshare and made it super easy to do so.
