It’s YouTube Tuesday Again … 3 Product Videos, 3 Critiques
1. Sleepwalk With Me Just because your product is itself content (as in a movie) doesn’t mean you can’t use smart content to promote it. And by smart content, I mean something more than a standard trailer. After all, trailers aren’t typically the kind of thing that get buzz and get shared around the web....
YouTube Tuesday: 3 Product Videos, 3 Marcomms Critiques
1. Nokia Lumia 900 … A Funny (But Really Bad) Idea I love this idea (in theory) … the idea that over the last few years all Apple and Google have been doing is messing around with silly, bad smartphones and now — with the Nokia Lumia 900 — the “the Beta Test is Over.”...
YouTube Tuesday: Three More Product Videos, Three More Marcomms Critiques
1. Old Spice Another in the brilliant line of Old Spice videos. Never forget the power of surprise. Nor the power of keeping things to 15 seconds. Weird often does very well on the web. And there is loads of weird in this video (like this guy’s’ three arms) — and yet it hits the...
When I Read This Yesterday I Thought: Wow, This So! Describes What We Aspire To Do At Rassak
Well, it certainly describes what we strive to do with our clients. And it really can work — especially when we tuck in well with senior leaders at a client and we are clicking/jiving well together. Then we can perform the role of the fantastic fox in this parable. I just just came across this…...
This Headline Is a Trial Balloon
Depending on the roll of a virtual dice that a computer on the internet just cast, this blogpost has one of the two following headlines:
"This Headline is a Trial Balloon"
or
"Testing, Testing 1, 2, 3"
Welcome to one of the cooler (and really powerful) areas of digital communication: real-world testing.
A Tale of Two Appeals to Guilt
I felt guilty twice today when I rejected marketers appeals to me. Both appeals used guilt. But they came off really differently. At roughly 10 AM I got a phone call from a pediatric medical organization — seeking a donation. I could be (very) wrong… but I had the distinct impression that they had done some...
Rassak Creates Worldreader.org 2.0 — Delivers Social Fundraising Experience
We’ve been helping Worldreader.org with their digital presence since, well, before they were officially Worldreader. It’s been a fantastic experience to watch (and play a part in) their rapid growth. We ‘ve just finished up Worldreader’s new website. It’s an ongoing project… and more features and functionality will be added over time. But check it...
What Details Matter?
Even though Apple's latest iPad model (the third) has been on sale for close to a month, there are still many billboards up advertising the iPad 2. I have spotted them in recent days all over San Francisco and also in Los Angeles. For what has been historically a famously detail-oriented company that seems to...
Rassak Creates Video To Launch Beta Version of the New EDN.com
United Business Media (UBM) is a publicly traded media company based in the UK with global operations. One of their many properties is EDN.com — a web site that offers deep tech info for electronics design engineers (as in the people who design semiconductors and the like) plus news and strategic business insight for industry execs. EDN just...
Three Product Videos — Three Critiques
Here are three product (or service) videos I came across lately. Check 'em out and, if you're interested, read a quick marketing communications critique of each. And please, feel free to add your own.
Creative Directing and Walking at the Same Time
I was not feeling a piece of work grab me the other day while working with a designer on a project. The work looked sharp -- but there wasn't one main element that called out to me... one thing that just popped off "the page" and made me want to dive in. It was all...
Why Our Ads Do Well — A Peek Inside the Rassak Process
We're about to wrap a banner ad project for a client. I'm really happy with the work and am looking forward to showing you soon. Meanwhile, here's a peek into an aspect of the Rassak creative process-- it's one reason I believe the banner ads we produce tend to have far higher click-through...
